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Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formula out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!Features:- Replaces the real thing- Water-based formula has lifelike taste and texture- Out fishes live bait!- 15 years of Gulp!