Our Story

At Candy Baits, we create premium watermelon scented soft plastic baits. Anglers praise our baits for their extreme durability, action, and unique custom colors.

Candy Baits was founded in 2020 with a simple goal: to give anglers reliable, long-lasting baits they can fish with confidence.

Candy Baits are proudly 100% manufactured in the USA. Our swimbaits are individually hand-poured, while all of our other soft plastics are hand injected in Michigan, USA. We also use premium phthalate-free plastic blends manufactured right here in Michigan, and our bait molds are also made in Michigan using domestic materials.

Since launching, Candy Baits have caught fish all over the country, sold thousands of bags, and were even featured in a MonsterBass monthly subscription box.

We Proudly Sponsor:

Michigan State University Fishing Club

The MSU fishing club competes in the Bassmaster College Series while also creating social and fishing opportunities for anglers of all ages and skill levels

Candy Baits Pro Staff

For: Tournament Anglers / Fishing Influencers / Fishing Guides

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50% off lifetime discount code 

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Must represent Candy Baits brand and product in videos, during tournaments, and while on the water! 

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Application must be accepted*

Pro Staff Application:

Contact Us!

Questions, comments, or wholesale inquiries? Get in touch with us below and we'll get back to you as soon as possible.

Frequently Asked Questions

What is Candy Baits?

Candy Baits is an angler-focused brand offering high-quality soft-plastic baits and curated tackle boxes packed with name-brand gear at a discounted price.
Are Candy Baits soft plastics durable?

Our baits are made with premium plastisol that’s both durable and soft, giving each lure natural, high-action movement in the water.
Where are your products manufactured?

Candy Baits are proudly 100% manufactured in the USA. Our swimbaits are individually hand-poured, while all of our other soft plastics are hand injected in Michigan, USA. We also use premium phthalate-free plastic blends manufactured right here in Michigan, and our bait molds are also made in Michigan using domestic materials.
What species can I catch with Candy Baits soft plastics?

Our lures are designed for multi-species fishing, including all species of bass, walleye, pike, crappie, bluegill, panfish, and more.
How long does shipping take?

We quickly fulfill all orders within 1–2 business days. Shipping times vary by region and follow normal carrier delivery standards.

Current Business days:

Mon-Fri