About us

Candy Baits creates premium soft-plastic fishing lures that are built to last. Every bait is hand injected in the USA using high-quality plastisol for maximum durability and a soft, natural feel in the water. Our goal is to give anglers reliable, long-lasting baits that produce strikes and hold up fish after fish.

Candy Baits started in 2020 with a simple goal: make tough, high-quality soft plastics that actually hold up. Our baits are hand-poured in the USA using premium plastisol for durability, consistency, and solid action in the water.

Since launching, Candy Baits have caught fish all over the country, sold thousands of bags, and were even featured in a MonsterBass monthly subscription box. We focus on making reliable baits that get bit and keep working—nothing more, nothing less.

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Premium Plastisol

Extremely durable / natural sinking

No Salt

Baits Last Longer

High Natural Action

real life-like action

Frequently asked questions

What is Candy Baits?

Candy Baits is an angler-focused brand offering high-quality soft-plastic baits and curated tackle boxes packed with name-brand gear at a discounted price.

Are Candy Baits soft plastics durable?

Our baits are made with premium plastisol that’s both durable and soft, giving each lure natural, high-action movement in the water. The soft plastic naturally sinks without salt - which allows each bait to be re-hooked for multiple strikes / catches

Where are your products manufactured?

Candy Baits are hand injected, hand cured, and hand bagged in the USA using local plastisol and coloring

What species can I catch with Candy Baits soft plastics?

Our lures are designed for multi-species fishing, including all species of bass, walleye, pike, crappie, bluegill, panfish, and more.

How long does shipping take?

We fulfill all orders within 1–2 business days. Shipping times vary by region and follow normal carrier delivery standards.

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